Your body language may shape who you are

 How does the company create awareness of its product?

·       Brand awareness is the way in which consumers recognize and remember your business. The greater the brand awareness you have, the more audiences will be familiar with your logo, messaging, and products.

 

·       Develop a voice for your brand

developing a brand voice can help your brand be sticky in the minds of consumers. The voice your brand takes on can be funny, emotional, smart, or sentimental-it just must be true to the brand and the audience you serve.

Having a unique tone makes a brand memorable.

·       Start a podcast

Creating a podcast doesn't have to be as straightforward as just talking about your product or service or commenting on the industry that you're in get creative.

·       Use native advertising

Employing native advertising is one of the most effective ways of increasing brand awareness and winning over new customers. Since they fit right into their surrounding content and borrow credibility from their host publishing sites, native ads help you reach people where they're already reading and engaging.

·       Run Facebook and Instagram ads 

By running brand-awareness ads, you can reach new people who might be interested in your client's brand and even target audiences based on specific behaviors and preferences.

·       Partner with influencers to review your brand

If you're having trouble connecting with your target audience, you may want to try reaching them through their favorite creators and influencers. Consumers trust recommendations from influencers more than traditional advertisements or even celebrity endorsement

 

 

2.   How does the company get consumers to try its product?

1. Tell a (True) Story About Your Product

Many product marketers fall into the trap of "selling the product, not the experience." No one wants your product. No one wants any product. They want a solution to their problem.

2. Do What Your Competitors Won't Do

Try something new. Be willing to fail. Your competitors want to "play it safe" and do the same old thing because they're afraid they'll lose their market position and never regain it.

3. Try a New Brand Name

If you have multiple products, create a completely new brand. Yes, you won't have the built-in name recognition. But you'll overcome the barrier that causes your market to think you can't possibly do different products well.

4. Make an Exciting Promise - that You Actually Deliver On

Product marketers have to make promises to get people excited about trying new things. But if your promise is a lie, you'll be in trouble.

 

 

3.   How does the company give information about the product to its customer?

1. Label It Well

Whether you're looking at labels on the outside of a box or labelling and branding on a webpage, making sure that items are clearly labelled is a huge part of branding the product and making it stand out for customers.

2. Connect with Influencers

Influencers are an incredible asset in the age of social media and digital marketing. Influencers are people who share your product with their audience on a particular social media platform. This could be a blog, Instagram, Facebook, or another platform.

 

4.   How does the company retain loyal customers?

Understand and measure why your customers or clients are leaving in the first place.

Once that information is understood, the strategy is simple and should really be threefold:

1. Treat your customers/clients like people. The internet is a wonderful thing but making an effort to relate to your clients/customers on a personal level is often the difference between a sustainable business and one that's here today, gone tomorrow.
2. Appreciate your clients/customers. Thank you notes, thank you gifts for onboarding new clients and/or discounts to your most loyal customers can speak volumes. Even something so simple as recognition on social media for your most loyal customers can be valuable.
3. Welcome and ask for constructive feedback. Let your customers know that their voice is heard. Don't wait for negative feedback to come to you, proactively reach out to your customers on a regular basis to find out what they like and what they think you can improve on.
4. Reward your most profitable (VIP) customers. Information gathered in the CRM software can tell you which of your accounts are your most profitable. These are the customers you really don't want to let go of your key accounts. For this purpose, let's call them the VIPs. Knowing who brings you most revenue allows you to allocate your time and resources efficiently.

 

 

5.   How does the company entice the customer to buy more and use their product frequently?

·       Offer great deals wisely - Rewarding your customers with incentives, freebies, discounts, or voucher codes, is an excellent idea to entice customers, most especially those who are in a tight budget. However, it would be best if you offer great deals wisely.

·       Show Off Customer Testimonials and Trust Signals - In today's social media environment, customer feedback has never been more important. Fortunately, this means that your satisfied customers can provide you with one of the most valuable weapons in your arsenal - testimonials.

·       Provide as Many Payment Options as Possible- By offering more payment options, including newer services that are becoming increasingly popular on mobile, you're making it easier for prospects to give you their money, doing so is a great way to increase sales.

 

6.   What promotions does the company use to identify more customers?

Social Media Promotion

Social media websites such as Facebook and Google+ offer companies a way to promote products and services in a more relaxed environment. This is direct marketing at its best. Social networks connect with a world of potential customers that can view your company from a different perspective.

Product Giveaways and Samples

Product giveaways and allowing potential customers to sample a product are methods used often by companies to introduce new food and household products. Many of these companies sponsor in-store promotions, giving away product samples to entice the buying public into trying new products.

Customer Referral Incentive Program

The customer referral incentive program is a way to encourage current customers to refer new customers to your store. Free products, big discounts and cash rewards are some of the incentives you can use. This is a promotional strategy that leverages your customer base as a sales force.

Causes and Charity

Promoting your products while supporting a cause can be an effective promotional strategy. Giving customers a sense of being a part of something larger simply by using products they might use anyway creates a win/win situation. You get the customers and the socially conscious image; customers get a product they can use and the sense of helping a cause. One way to do this is to give a percentage of product profit to the cause your company has committed to helping.

Branded Promotional Gifts

Giving away functional branded gifts can be a more effective promotional move than handing out simple business cards. Put your business card on a magnet, ink pen or key chain. These are gifts you can give your customers that they may use, which keeps your business in plain sight rather than in the trash or in a drawer with other business cards the customer may not look at.

Customer Appreciation Events

An in-store customer appreciation event with free refreshments and door prizes will draw customers into the store. Emphasis on the appreciation part of the event, with no purchase of anything necessary, is an effective way to draw not only current customers but also potential customers through the door. Pizza, hot dogs and soda are inexpensive food items that can be used to make the event more attractive.

Buy one, get one free promotion

Buy one, get one free deal (aka BOGO) are among the most popular types of sales promotions. Offering two of an in-demand products at a reduced price and for a short time creates a sense of urgency that can boost sales.